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Your startup
deserves a real blog

The exclusive Ghost theme built for startup teams who need to publish without friction.

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What if Ghost themes didn't suck?

What if Ghost themes didn't suck?

Tired of bloated themes with 50 features I'll never use. Spent 3 hours

Mindful Features

Flexible, distraction-free layouts

15+ customizable sections that arrange effortlessly from the Ghost admin

Effortless landing page builder

Modular components that let you craft compelling service pages, or marketing campaigns without complexity

Rich collection of purposeful templates

Portfolios, resources, content collections, event even calendar—each designed with intention and clarity

Harmonious typography

Carefully considered spacing and rhythm that invites readers to slow down and engage

Gentle light & dark modes

Subtle preset color palettes that create a tranquil viewing experience across all environments

Fluid, adaptive design

Gracefully adjusts to any screen while maintaining its calm aesthetic

As seen on

Kind words from writers

“Naoto transformed my portfolio site completely. The clean layout lets my work speak for itself, and setting up different sections was surprisingly intuitive. My clients constantly compliment the site's elegance.”

Sarah Chen, Designer

“Finally, a theme that doesn't fight with my content. The typography is gorgeous and the table of contents feature makes my long articles so much more readable. Worth every penny.”

Marcus Rivera, Tech Writer

"I needed something professional but not corporate. Naoto strikes that perfect balance. The resource sections help me showcase my expertise, and the dark mode is a nice touch for evening readers."

Emma Thompson, Freelance Consultant

The timeline template is perfect for my online courses. Students love how clean and organized everything looks. Plus, the mobile experience is flawless—important since most access from phones.

David Park, Course Creator

Naoto's gallery layout showcases my photography beautifully. The minimal design doesn't compete with my images, and I can organize everything exactly how I want from the Ghost admin.

Lisa Rodriguez, Travel Blogger

Switched from a cluttered theme to Naoto and immediately saw better engagement. The homepage builder let me create exactly the story I wanted to tell. Clean, professional, and flexible.

James Mitchell, Startup Founder